Driving Force Technologies LLP ("Driving Force", "we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at drivingforce.in or engage with our services. Please read this policy carefully. If you disagree with its terms, please discontinue use of the site.
01
Who We Are
Driving Force Technologies LLP is a growth and digital marketing partner for real estate developers in India. Our registered office is in India. For any privacy-related correspondence, please use the contact details in Section 11.
We act as a data controller for the personal data we collect through this website and our service delivery processes.
02
Information We Collect
Information You Provide Directly
When you interact with our website — such as by filling in the enquiry form, the qualification form, or the contact form — we may collect:
- Full name
- Mobile phone number
- Email address
- Company or project name
- Information about your business (e.g., number of projects, monthly marketing budget)
- Any message or enquiry you submit
Information Collected Automatically
When you visit our website, certain information is collected automatically by our analytics and advertising tools, including:
- IP address and approximate geographic location
- Browser type and version
- Device type and operating system
- Pages visited and time spent on each page
- Referral source (how you arrived at our site)
- Interactions with page elements (clicks, scroll depth)
03
How We Use Your Information
We use the information we collect for the following purposes:
- To respond to your enquiry — We use the details you submit to contact you about a potential engagement.
- To assess fit — Qualification form data helps us determine whether our services are a good match for your business.
- To improve our website — Analytics data helps us understand how visitors use the site and where we can make improvements.
- To run targeted advertising — We use Meta (Facebook/Instagram) and Google advertising platforms to show our ads to relevant audiences, including audiences built from visitor data.
- To comply with legal obligations — Where required by applicable law.
We do not use your personal information for automated decision-making that produces legal or similarly significant effects.
04
Cookies & Tracking Technologies
Our website uses cookies and similar tracking technologies. By continuing to use the site, you consent to the use of cookies as described below.
Google Analytics (GA4)
We use Google Analytics 4 to understand how visitors interact with our website. GA4 collects data through first-party cookies and may share data with Google. You can opt out by installing the Google Analytics Opt-out Browser Add-on.
Meta Pixel
We use the Meta Pixel (Facebook Pixel) to measure the effectiveness of our advertising, build Custom Audiences for retargeting, and optimise ad delivery on Facebook and Instagram. The Meta Pixel sends hashed or anonymous event data to Meta Platforms, Inc. You can manage your ad preferences via Facebook Ad Settings.
Note: We do not currently display a cookie consent banner. By continuing to use this site you acknowledge the use of analytics and advertising cookies described above. We are reviewing our obligations under India's Digital Personal Data Protection Act, 2023 (DPDPA) and will update our practices as applicable guidance becomes available.
05
Sharing of Information
We do not sell, rent, or trade your personal information to third parties. We may share your data in the following limited circumstances:
- Service providers — We may share data with trusted service providers who assist us in operating our website or conducting our business (e.g., CRM software, email delivery services), subject to confidentiality obligations.
- Advertising platforms — Hashed or aggregated data may be shared with Google and Meta for advertising purposes as described in Section 4.
- Legal compliance — We may disclose your information if required by law, court order, or governmental authority.
- Business transfers — In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
06
Data Retention
We retain personal data collected through our forms for as long as necessary to respond to your enquiry and fulfil our legitimate business purposes — typically no longer than 3 years from the date of collection, unless an active client relationship exists or a longer retention period is required by law.
Analytics data collected via Google Analytics and Meta Pixel is governed by the respective retention settings of those platforms.
07
Your Rights
Under India's Digital Personal Data Protection Act, 2023 (DPDPA) and other applicable laws, you may have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate personal data
- Request erasure of your personal data (subject to legal exceptions)
- Withdraw consent, where processing is based on consent
- Nominate a person to exercise rights on your behalf in the event of death or incapacity
To exercise any of these rights, please contact us at hello@drivingforce.in. We will respond within a reasonable timeframe and in accordance with applicable law.
08
Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorised access, disclosure, alteration, and destruction. Our website is served over HTTPS (TLS encryption).
However, no method of transmission over the Internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
09
Third-Party Links
Our website may contain links to third-party websites (e.g., LinkedIn, Instagram, WhatsApp). This Privacy Policy does not apply to those external sites. We encourage you to review the privacy policies of any third-party sites you visit.
10
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of the website after any changes constitutes your acceptance of the updated policy.
11
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:
- Entity: Driving Force Technologies LLP
- Email: hello@drivingforce.in
- Website: drivingforce.in